Unified Commerce Solutions

Unified Commerce Without the Fragmentation

Broadleaf's unified commerce platform eliminates the fragmentation between your stores, warehouses, and digital channels — replacing siloed systems with a single, composable architecture your team can extend and own.

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Total Order Visibility

Streamline Order Fulfillment and Delight Customers

Simplify order lifecycle management, provide post-sale transparency, and integrate seamlessly with CRM, warehouse, and fulfillment systems.

Key Capabilities for Unified Commerce

  • Master Your Product Catalog at Scale

    Control product data at every level — attributes, variants, themes, and associated products — and keep catalogs accurate across channels with spreadsheet-based import and export tools.

  • One Admin. Every Channel.

    Run promotions, manage pricing, and handle catalog variations across every channel from a single admin — no duplicating work across separate systems.

  • Get Found. Drive Revenue.

    Put the right products in front of the right customers with configurable search facets, SEO-optimized catalog data, and rules-based product promotion in search results.

  • Personalization That Actually Converts

    Build personalized journeys for every customer segment using a flexible rules engine that controls content, offers, messaging, and promotions across every channel simultaneously.

  • Checkout and Payments Built for Enterprise

    Support multiple currencies, integrate with your preferred payment providers, and give your team CSR tools to assist customers directly — all within a fully customizable checkout flow.

  • Fulfill From Anywhere. Disappoint No One.

    Give customers the flexibility to buy online and pick up in store, ship from any location, or browse endless aisle inventory — all orchestrated in real time across your entire fulfillment network.

    Why Broadleaf for Unified Commerce

    Broadleaf
    • Single source of truth for inventory, orders, and customer data across every channel
    • Hierarchical Data Management™ supports complex catalog structures across physical and digital touchpoints
    • Real-time inventory visibility across stores, warehouses, and distribution centers
    • Extreme Extensibility™ at domain, service, and API level — connect any in-store, mobile, or digital system
    • Fulfillment orchestration for BOPIS, ship from store, curbside pickup, and endless aisle
    • CSR tools give support and in-store teams full visibility into the same customer record shoppers see online
    • PaaS with only your business as a tenant — no shared infrastructure affecting your peak performance
    • Source-available platform — full access to APIs, data models, core application logic, and Admin console
    • Deploy on AWS, Azure, GCP, or on-premise, or fully managed through Broadleaf Cloud
    • Dynamic search facets and SEO optimization across every channel and catalog
    • Promoted products displayed in search results based on rules you define
    • Powerful rules engine for targeted content, in-cart messaging, offers, and promotions
    • Flexible multi-currency support across every storefront and channel
    • Personalized upselling and cross-selling built into the checkout experience
    • Separate inventory pools and order histories per channel requiring manual reconciliation
    • Flat catalog structures duplicated across each channel implementation
    • Batch-updated inventory creating oversell risk and fulfillment failures
    • API-only integration layer limiting how deeply you can connect physical and digital operations
    • Fulfillment modes requiring separate third-party tools and custom development
    • Customer service operating from a different data set than the storefront
    • Multi-tenant SaaS where peak seasons impact platform performance across all customers
    • Black-box platform with limited visibility into the underlying architecture
    • Vendor-controlled deployment with limited infrastructure flexibility
    • Static search with limited faceting requiring third-party search tools to compete
    • Promoted product placement requiring custom development or separate merchandising tools
    • Basic personalization with limited rules engine capability across channels
    • Single currency or multi-currency requiring additional configuration and third-party tools
    • Upselling and cross-selling dependent on third-party personalization platforms