Commerce Solutions for Retail

Commerce Built for Modern Retailers

Broadleaf supports the catalog complexity, multi-region scale, and architectural depth that modern retailers need. From global retail conglomerates running dozens of brands across continents to specialty retailers managing omnichannel commerce at peak traffic, the platform handles every retail commerce model on one source-available foundation.

Talk to an Expert

  • Built for Multi-Brand,
    Multi-Region Retail

    Broadleaf runs the full retail footprint from one administrative console, spanning brands, sites, regions, and channels. O'Reilly Auto has run Broadleaf for omnichannel commerce across 5,000+ stores for over 10 years.

  • Scale for Peak
    Retail Traffic

    The platform scales elastically to absorb peak retail traffic, from flash sales and holiday surges to regional demand spikes, with multi-data-center deployment options that keep global operations close to the customer.

  • Modernize from Legacy Commerce
    Without the All-or-Nothing Rewrite

    Replace legacy platforms one capability at a time on Broadleaf's Java and Spring foundation, with strangler-pattern migrations that deliver revenue from offers, catalog, or checkout before retiring the full legacy stack.

Manage Catalogs Across Brands and Markets

Manage complex catalogs across brands, sites, regions, and channels from a single administrative console, with the flexibility to model any retail product type or commerce relationship.

  • Multi-Brand, Multi-Site Catalog Hierarchies

    Manage multiple brands and catalogs with workflow rules, vendor-managed capabilities, and filters in one administrative console.

  • Dynamic Product Modeling

    Configure product variants, attributes, associations, options, and bundles through the admin, with no developer required for catalog structure changes.

  • Theme Assignment Across Catalogs

    Assign themes across catalogs to maintain brand consistency while tailoring shopping experiences per site, region, or customer segment.

Discoverability and SEO for Retail Catalogs

Boost discoverability across millions of catalog items with dynamic facets, SEO tooling, and personalized merchandising that meets customers wherever they search.

  • Facets as Features

    Build dynamic search facets on any product attribute, ensuring products are easily found across complex catalogs and varied customer search patterns.

  • SEO and Headless Content Management

    Manage product data with SEO best practices including customizable URLs and redirects, supported by headless content management built for modern frontends.

  • Personalized and Promoted Products

    Display promoted products in search results, product detail pages, checkout flows, and beyond, with rules-based visibility you configure through the admin.

Secure, Flexible Checkout at Retail Scale

Configure checkout flows across channels, currencies, and customer segments, with SOC2 and PCI compliance and CSR tools built for retail service teams.

  • Multi-Currency and Payment Flexibility

    Offer customers flexible currency options with integrations to PayPal, Braintree, Stripe, Chase, Adyen, Checkout.com, and additional regional gateways.

  • SOC2 and PCI Compliance

    Broadleaf is SOC2 and PCI compliant, providing secure payment information management and adherence to industry standards out of the box.

  • CSR-Assisted Shopping and Co-Browsing

    Customer service representatives access order history, impersonate customer sessions, and co-browse with shoppers during checkout to resolve issues directly.

Offers, Promotions, and Loyalty

Configure the promotional models retailers actually run, from bundled offers and BOGO deals to tiered loyalty programs, all with stackability and combinability controls.

  • Bundled, BOGO, and Code-Based Offers

    Build bundled offers, buy-one-get-one deals, and code-based promotions to incentivize purchases across brands, channels, and regions.

  • Tiered Promotions and Inclusion Rules

    Configure promotions with inclusion and exclusion rules around stackability and combinability for different customer segments and order values.

  • Customer Loyalty Programs

    Design and manage loyalty programs that reward repeat purchases and foster long-term customer relationships across the brand portfolio.

Omnichannel Order Operations

Handle the order management complexity inherent to retail, from BOPIS and inventory lookups to RMA workflows and order tracking across channels.

  • BOPIS, Ship-from-Store, and Store Fulfillment

    Configure omnichannel fulfillment with buy-online-pick-up-in-store, ship-from-store, and store-fulfilled order flows on a single platform.

  • Order Tracking and Customer Notifications

    Provide order tracking, push notifications, and shipping alerts to keep customers informed through fulfillment, with searchable order history for self-service.

  • Expedited RMA Processes

    Implement expedited Return Merchandise Authorization workflows to handle returns and exchanges efficiently across consumer, B2B, and dealer accounts.

API-First Architecture for Retail Complexity

Broadleaf gives technical and business teams three tiers of customization on a microservices foundation that scales with your operations.

  • Three Tiers of Customization

    No-code Product Types and admin augmentations, low-code metadata configuration, and full API, service, and data layer extensions in Java.

  • 30+ Independent Microservices

    Catalog, Cart, Pricing, Offers, Inventory, Subscriptions, Billing, Workflow, Audit, and Search, each deploying independently or composing within shared containers.

  • Next.js Reference Storefront

    A reference storefront built on Next.js and React shows implementation teams how to work with the Broadleaf APIs, providing a working example to develop their own frontend against.

customizable commerce

Built on a Proven Technology Foundation

Broadleaf integrates with the technology ecosystem retail operations depend on, from cloud infrastructure to payment processing to event streaming.

  • Cloud and Infrastructure

    AWS, Azure, GCP, Kubernetes, Docker, OpenShift, and Helm for flexible deployment across the major hosting environments.

  • Payments and Tax

    PayPal, Braintree, Stripe, Chase, Adyen, and Checkout.com, with regional gateway support and tax integration through Avalara.

  • Event Streaming and Search

    Apache Kafka, Google Pub/Sub, Azure Event Hubs, Amazon SNS, and Elasticsearch for the integration patterns and scale retail operations require.

Enterprise Hosting Options

Self-host on AWS, Azure, or GCP, deploy on-premises for sovereignty or infrastructure proximity requirements, or move to fully managed Broadleaf Cloud for single-tenant performance isolation.

  • Flexible Deployment Models

    Cross-data-center deployments support multi-region retailers running active-active or active-passive configurations.

  • Application Management for Mission-Critical Commerce

    Broadleaf-managed application services include monitoring, patching, security updates, and 24/7 support with uptime SLAs.