Sell Direct Without Burning Your Channel
Broadleaf is the commerce platform manufacturers use to run direct, dealer, distributor, and aftermarket channels from one admin, self-hosted or fully managed on Broadleaf Cloud. Licensing is a fixed annual fee with no revenue share and no transaction percentage, and you can deploy it anywhere.
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Reach Every Channel from One Platform
Run direct-to-buyer storefronts, dealer portals, distributor commerce, and channel-partner programs on one Broadleaf instance.
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Sell Complex, Configurable Products
Manage variants, options, kits, bundles, and configurable bundles in the core catalog. Serialized inventory records the exact equipment each aftermarket part fits.
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Equip Channel and Service Teams
Sales reps, CSRs, dealers, and distributors work in role-scoped views of the same admin. Shop-on-behalf, quote negotiation, and approval workflows are part of the platform.
Channel Strategy Built into the Platform
Direct, Dealer, and Distributor in One Admin
Run direct-to-buyer storefronts, authorized dealer portals, and distributor commerce from one Broadleaf instance. Each channel sees its own catalog scope, pricing, and promotion engine, with the ability to share one product data model.
Per-Account Catalog Visibility and Pricing
A buyer on the direct storefront sees one experience. An authorized dealer logs in to contract pricing, an inventory view, and the account history for their territory. The distributor portal runs alongside them with its own catalog and promotion rules.
Channel Storefronts and Partner Programs
Dealer storefronts, distributor portals, and channel-partner programs share the same catalog and pricing engine, and can be white-labeled under each partner’s own brand. Channel programs are configured in the admin and carry forward across upgrades, rather than being rebuilt with every release.
Unified Product Catalog and Configuration
Complex Product Modeling
Variants, options, kits, bundles, and configurable bundles can all be managed in a single catalog. Define product rules once at the platform level and reuse them across every channel.
Hierarchical Multi-Brand Catalogs
Manage parent brands, sub-brands, private label, and OEM catalogs from one administrative console. Catalog workflow rules and site-level filters let each brand see the right subset.
Account-Context Configuration
A national fleet account, a dealer, and a direct buyer each see a different version of the same product without duplicating the catalog.
Quoting, Pricing, and Procurement Integration
Quote Negotiation and Contract Pricing
Sales reps and buyers initiate, negotiate, and approve quotes inside the platform. Quoted prices bind to the account and expire on a configurable schedule. Contract pricing applies at the account, segment, and/or geography level.
ERP and Procurement Integration
Integrate with ERP, procurement, and middleware systems through the platform’s REST APIs and webhooks. The platform is made to build and extend custom integrations directly, rather than waiting on a vendor’s roadmap.
SOC 2 and PCI Compliance
Broadleaf Cloud is SOC 2 and PCI compliant. Multi-currency and multi-region checkout flows ship in the platform.
Aftermarket Parts, Reorders, and Service
Parts Lookup by Equipment
Catalog attributes and serialized inventory identify the equipment each part fits. Customers find the parts that match the equipment they already own.
Reorder Workflows and Account Order History
Buyers reorder from past orders, save SKU lists, and look up aftermarket parts by equipment. Aftermarket activity continues without pulling sales-team time away from new business.
Return Authorization and Aftersales
Return Authorization workflows handle returns and refunds across channels. Aftersales service interactions tie back to the original order and the items it contained.
Architecture Closed Platforms Cannot Match
Source-Available with Four Extensibility Layers
Broadleaf runs on Java and Spring Boot, and it’s source-available across four extensibility layers: Data, Microservice, API, and Admin. When configuration isn’t enough, your team modifies the platform directly at the source.
No Vendor-Roadmap Bottleneck
When an ERP integration needs plant-specific pricing logic, a dealer contract has an unusual approval rule, or a pricing engine rule has to match a custom contract, closed platforms make you wait. Broadleaf does not.
Deploy Anywhere
On the cloud of your choice (AWS, Azure, or GCP), on-premises, or on Broadleaf Cloud, our managed offering. If data sovereignty or export-control requirements mean your product data can’t live in a shared cloud environment, running on-premises or in a private cloud is fully supported.
Commercials Built for Manufacturing Buying Cycles
Fixed Licensing, No GMV Tax
A fixed annual fee covers worldwide use across brands, geographies, users, and API volume. There is no revenue share, no transaction percentage, and no usage-based escalation.
Perpetual Licensing Option
Manufacturers that prefer to carry the platform as a balance-sheet asset have a perpetual licensing path alongside subscription.
Vendor Stability
Broadleaf is employee-owned and independent, with deep experience in enterprise commerce and no forced pivot from investor pressure or an acquisition.
