Unified Commerce Solutions

Unified Commerce Without the Fragmentation

Broadleaf's unified commerce platform eliminates the fragmentation between your stores, warehouses, and digital channels, replacing siloed systems with a single, composable architecture your team can extend and own.

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Total Order Visibility

Streamline Order Fulfillment and Delight Customers

Simplify order lifecycle management, provide post-sale transparency, and integrate seamlessly with CRM, warehouse, and fulfillment systems.

Simplify complex catalog management: manage product attributes, associated products, themes and spreadsheet import and exportSimplify complex catalog management: manage product attributes, associated products, themes and spreadsheet import and export
Sell more, manage less with built-in merchandising features for selling across multiple channels, shown in the Broadleaf adminSell more, manage less with built-in merchandising features for selling across multiple channels, shown in the Broadleaf admin
Boost product discoverability and drive sales with dynamic search facets, SEO optimization and promoted search resultsBoost product discoverability and drive sales with dynamic search facets, SEO optimization and promoted search results
Tailor experiences with a rules engine for targeted content, offers, in-cart messaging and promotionsTailor experiences with a rules engine for targeted content, offers, in-cart messaging and promotions
Simplify checkout and payments with flexible currencies, integrations like Stripe, PayPal and Apple Pay, and CSR-assisted shoppingSimplify checkout and payments with flexible currencies, integrations like Stripe, PayPal and Apple Pay, and CSR-assisted shopping
Offer convenient fulfillment options like BOPIS, ship from store, curbside pickup and endless aisleOffer convenient fulfillment options like BOPIS, ship from store, curbside pickup and endless aisle

Key Capabilities for Unified Commerce

  • Master Your Product Catalog at Scale

    Control product data at every level (attributes, variants, themes, and associated products) and keep catalogs accurate across channels with spreadsheet-based import and export tools.

  • One Admin. Every Channel.

    Run promotions, manage pricing, and handle catalog variations across every channel from a single admin, with no duplicating work across separate systems.

  • Get Found. Drive Revenue.

    Put the right products in front of the right customers with configurable search facets, SEO-optimized catalog data, and rules-based product promotion in search results.

  • Personalization That Actually Converts

    Build personalized journeys for every customer segment using a flexible rules engine that controls content, offers, messaging, and promotions across every channel simultaneously.

  • Checkout and Payments Built for Enterprise

    Support multiple currencies, integrate with your preferred payment providers, and give your team CSR tools to assist customers directly, all within a fully customizable checkout flow.

  • Fulfill From Anywhere. Disappoint No One.

    Give customers the flexibility to buy online and pick up in store, ship from any location, or browse endless aisle inventory, all orchestrated in real time across your entire fulfillment network.

    Why Broadleaf for Unified Commerce

    Broadleaf
    • Single source of truth for inventory, orders, and customer data across every channel
    • Hierarchical Data Managementâ„¢ supports complex catalog structures across physical and digital touchpoints
    • Real-time inventory visibility across stores, warehouses, and distribution centers
    • Extreme Extensibilityâ„¢ at domain, service, and API level: connect any in-store, mobile, or digital system
    • Fulfillment orchestration for BOPIS, ship from store, curbside pickup, and endless aisle
    • CSR tools give support and in-store teams full visibility into the same customer record shoppers see online
    • PaaS with only your business as a tenant and no shared infrastructure affecting your peak performance
    • Source-available platform: full access to APIs, data models, core application logic, and Admin console
    • Deploy on AWS, Azure, GCP, or on-premise, or fully managed through Broadleaf Cloud
    • Dynamic search facets and SEO optimization across every channel and catalog
    • Promoted products displayed in search results based on rules you define
    • Powerful rules engine for targeted content, in-cart messaging, offers, and promotions
    • Flexible multi-currency support across every storefront and channel
    • Personalized upselling and cross-selling built into the checkout experience
    Fragmented alternative
    • Separate inventory pools and order histories per channel requiring manual reconciliation
    • Flat catalog structures duplicated across each channel implementation
    • Batch-updated inventory creating oversell risk and fulfillment failures
    • API-only integration layer limiting how deeply you can connect physical and digital operations
    • Fulfillment modes requiring separate third-party tools and custom development
    • Customer service operating from a different data set than the storefront
    • Multi-tenant SaaS where peak seasons impact platform performance across all customers
    • Black-box platform with limited visibility into the underlying architecture
    • Vendor-controlled deployment with limited infrastructure flexibility
    • Static search with limited faceting requiring third-party search tools to compete
    • Promoted product placement requiring custom development or separate merchandising tools
    • Basic personalization with limited rules engine capability across channels
    • Single currency or multi-currency requiring additional configuration and third-party tools
    • Upselling and cross-selling dependent on third-party personalization platforms