Commerce Solutions for Automotive

Auto Parts Commerce, From Retail to Dealer Networks

Broadleaf supports auto parts businesses that depend on catalog complexity, multi-channel commerce, and architectural depth. From specialty retailers running thousands of stores to manufacturers powering dealer networks across borders, the platform handles every auto parts commerce model on one source-available foundation.

Talk to an Expert

  • Tame Fitment Data and Catalog Complexity at Every Scale

    Handle fitment, warranty options, interchange data, parts kits, and ACES/PIES standards at scale — the same foundation O'Reilly Auto Parts uses to power omnichannel commerce across 5,000+ stores.

  • Run Every Auto Parts Commerce Model on One Platform

    B2C retail, B2B pro accounts, manufacturer-to-dealer ordering, white-label dealer commerce, and multi-tenant dealer storefronts with marketplace-style catalogs. Broadleaf powers white-label commerce for aftermarket manufacturers running hundreds of dealer storefronts across North America and Mexico on a single platform.

  • Modernize Without the
    All-or-Nothing Rewrite

    Migrate from Oracle ATG, SAP Commerce, Salesforce Commerce Cloud, Adobe Commerce, or a custom system on Broadleaf's Java and Spring foundation. Broadleaf has migrated aftermarket manufacturers off legacy stacks in as little as three months, with white-label commerce for hundreds of dealers added in the three months after launch.

Advanced
Catalog Management

  • Fitment-Aware Catalog at Enterprise Scale

    Broadleaf manages fitment-aware catalogs at enterprise parts-retailer scale — 2 million SKUs, 300 million search variants, sub-second response times.

  • Store-Specific and Dealer-Specific Pricing Overrides

    Broadleaf delivers store-specific online experiences across 5,000+ retail locations and, with the same pricing engine, handles dealer discounting and catalog decoration across aftermarket manufacturer dealer networks.

  • Comprehensive Product Composition and Bundling

    Broadleaf’s composition engine powers parts kits, accessory bundles, configurable assemblies, and dealer-managed marketplaces with multi-vendor catalog extension.

  • SEO-Driven Discoverability for Aftermarket Traffic

    Drive discoverability across millions of catalog items with category management, taxonomy controls, and SEO tooling built for DIY consumers searching for part numbers and for dealer storefronts competing for aftermarket service traffic.

Centralized Control

  • Unified Multi-Site Management for Retailers and Dealer Networks

    Manage multi-site commerce from a single hub, whether you’re a parts retailer running multiple branded storefronts or a manufacturer powering white-label commerce for hundreds of dealers across multiple countries.

  • Flexible Catalog and Pricing Configuration

    Empower business users with live, inline editing of catalog metadata, pricing rules, and merchandising configurations, including store-level pricing overrides, dealer-specific terms, and B2B account-specific pricing.

  • Dynamic Component Configuration for Evolving Requirements

    Add new vehicle compatibility data, product lines, dealer programs, or white-label storefronts without redeploying code.

Unified Order Management

  • Omnichannel and Multi-Channel Order Processing

    Broadleaf processes hundreds of transactions per second across BOPIS, ship-from-store, and store-fulfilled commerce, and routes orders across hundreds of dealer locations on the same platform.

  • Integrated Order Updates Across Channels and Dealers

    Keep customers informed with integrated order updates, fitment confirmations, and shipping notifications across consumer orders, B2B installer orders, and dealer-operated white-label storefronts.

  • Seamless Integration with Parts Industry Systems

    Integrate Broadleaf with the systems auto parts businesses depend on, including PIM, ERP, OMS, POS, warehouse management, dealer management systems, and parts industry data providers.

  • Professional, B2B, and Dealer Account Workflows

    Support account hierarchies, B2B-specific pricing tiers, approval workflows, CSR overrides, and shopping-on-behalf-of capabilities across consumer, professional, and dealer accounts.

Stay Agile with Expansive
Entitlements and APIs

  • API-First Architecture for Every Commerce Model

    Run B2C consumer commerce, B2B pro accounts, manufacturer-to-dealer ordering, and white-label dealer commerce on a single API-first platform, with marketplace-style catalog extension that lets dealers add their own product lines.

  • Scalable Microservices Architecture for Auto Parts Complexity

    Harness over 30 bounded contexts for catalog, pricing, promotions, cart, checkout, inventory, search, dealer commerce, and white-label site management, scaling each service independently for peak retail seasons or dealer network expansion.

Drive the Cloud Conversation

  • Hosting Options Built for Enterprise Auto Parts Operations

    Self-host on AWS, Azure, GCP, or on-premise, choose hybrid deployment for cross-border dealer network architectures, or move to fully managed Broadleaf Cloud for single-tenant performance isolation.

  • Application Management for Mission-Critical Commerce

    Broadleaf-managed application services on Azure deliver monitoring, patching, security updates, and 24/7 support with uptime SLAs for mission-critical auto parts commerce.