Commerce Solutions for Wholesale Distribution

Self-Service That Doesn't Cut Out Your Reps

Broadleaf is the commerce platform wholesale distributors use to run account hierarchies, contract pricing, multi-location inventory, and rep-assisted commerce from a Unified Admin. Self-hosted or fully managed on Broadleaf Cloud. Fixed licensing. Deploy anywhere.

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Two colleagues reviewing inventory with a tablet in a distribution warehouse

  • Account Hierarchies

    Corporate parent accounts, sub-accounts, role-scoped pricing, and order approvals on one Broadleaf instance.

  • Contract Pricing and Account-Based Payment

    Customers buy on credit through the Credit Account Service. Store credit and contract pricing run alongside standard payment options.

  • ERP and Procurement-Connected Ordering

    Connect purchase orders, approval workflows, and credit checks to your existing ERP and back-office systems through the platform's RESTful APIs and message channels.

Warehouse team reviewing an order, with a corporate account and branch sub-accounts

Account Strategy Built into the Platform

  • Corporate Parents and Sub-Accounts

    Model real distributor relationships: a corporate parent account with branch sub-accounts, each with its own buyers, shipping addresses, and pricing context. Admin tools show order history, open contracts, and user permissions across every branch from one screen, without contacting each location separately.

  • Account Members and Purchasing Roles

    Account members are configured with role-scoped purchasing permissions, approval workflows, and visibility into their own order history. Regional buyers see their orders while headquarters sees the full picture.

  • Customer Segment Pricing

    Customer Segments apply tiered pricing by account size, contract type, or trade vertical. A national industrial distributor and a regional MRO supplier see different prices on the same SKU based on segment rules configured in the Unified Admin.

Broadleaf inventory management with SKU and stock fields for a hot sauce product

Unified Catalog Across Suppliers and Brands

  • Multi-Vendor Catalog Support

    Sell products from multiple suppliers in one storefront, with catalog visibility by account controlled entirely from Broadleaf’s Unified Admin.

  • Multi-Location Inventory Visibility

    The Inventory Location domain models multiple warehouses, distribution centers, and branch stockrooms. Gain real-time visibility into where stock lives and which location fulfills which order.

  • Account-Contextual Catalog Visibility

    A buyer logs in to a catalog scoped to their account’s authorized products, contract pricing, and segment-specific recommendations. Restricted SKUs stay restricted; promoted SKUs surface where the rules say they should.

Approved quote with contract pricing sent to ERP as a purchase order

Quoting, Pricing, and Procurement Integration

  • Quote Negotiation and Contract Pricing

    Sales reps and buyers initiate, negotiate, and approve Quotes inside the platform. Quoted prices bind to the account and expire on a configurable schedule. Contract pricing applies at the account, segment, or geography level.

  • Buyer Procurement and Back-Office Integration

    Connect to buyer procurement systems and back-office middleware through the platform’s REST APIs and message channels. Account-based purchase orders, approval routing, and credit line checks happen inside the platform.

  • Multi-State Tax and PCI Compliance

    Broadleaf Cloud is PCI compliant. Multi-state and multi-region tax, multi-currency pricing, and region-specific payment provider integrations ship in the platform.

Buyer using a tablet in a warehouse aisle, with a saved reorder list at contract pricing

Reorder, Saved Lists, and Returns

  • Reorder from Order History

    Buyers reorder from past orders in a few clicks. The cart preserves quantities, account context, and applicable contract pricing on the way back in.

  • Saved Item Lists for Recurring Purchases

    Item List Management lets buyers save SKU lists for fast repurchase. A facility manager keeps a monthly maintenance list. A contractor keeps a job-kit list. Both reload into the cart instantly.

  • Return Authorization Workflows

    Return Authorization workflows handle returns and refunds across channels. Returns tie back to the original order, the items inside it, and any applicable credit account entries.

Broadleaf Commerce logo surrounded by React, Kubernetes, Spring, Java and Docker icons, representing custom extensions

Architecture Closed Platforms Cannot Match

  • Source-Available with Four Extensibility Layers

    Broadleaf runs on Java and Spring, and it’s source-available across four extensibility layers: Data, Microservice, API, and Admin. When configuration isn’t enough, your team modifies the platform using its extensibility patterns.

  • No Vendor-Roadmap Bottleneck

    When an ERP integration needs a specific data mapping, a credit account rule has to match an unusual contract, or a branch account needs a one-off approval flow, closed platforms make you wait. Broadleaf does not.

  • Deploy Anywhere

    On the cloud of your choice (AWS, Azure, or GCP), on-premises, or on Broadleaf Cloud, our managed offering. If you have data residency or regulatory requirements, running on-premises or in a private cloud is fully supported.

Fixed annual commerce license with 0% revenue share and 0% transaction fee

Commercials Built for Distribution Margins

  • Fixed Licensing, No GMV Tax

    A fixed annual fee covers worldwide use across brands, geographies, users, and API volume. No revenue share, no transaction percentage. Distribution runs on thin margins; commerce licensing should not eat into them.

  • Perpetual Licensing Option

    Distributors that prefer to carry the platform as a balance-sheet asset have a perpetual licensing path alongside subscription.