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Changing how the agriculture supply chain works in Latin America, a B2B marketplace for restaurants and retailers allows producers of agro products to sell directly to retailers, food services, and other large consumers.

With Broadleaf Commerce, the B2B produce marketplace utilizes a multi-site, multi-geography, multi-language, multi-currency solution providing better prices and better savings optimizing logistics, losses, and intermediation fees.

The challenge

Connecting local farmers in Latin America with restaurants and retailers inspired a B2B marketplace for restaurants and retailers to create a platform for local farmers to sell produce to customers. To realize this goal, the new site needed a grocery specific catalog domain across Latin American geographies.

In addition, the eCommerce framework needed to provide and manage multiple sites, with multiple catalog overrides and payment methods specific per country. Frubana chose Broadleaf Commerce to bring their platform to life.

Key challenges

Grocery specific catalog domain
Online platform for local farmers
Needed multiple sites with multiple catalogs

The Broadleaf solution

Delivering platform innovation through a single Multi-Site solution, features such as internationalization (i18n) and Order Management capabilities guarantee a best-of-breed customer experience (CX) across both front-end and back-end needs.

With a single code base powering multi-catalog, multi-geography, multi-language, and multi-currency requirements leveraging popular open technologies such as Java, Spring, and Solr. The Broadleaf solution provides quicker time-to-value through rapid application development and deployment.

How we solved it better

Broadleaf Multi-Site Commerce solution
Multi-Catalog, Multi-Currency, Multi-Language Capabilities
Single Code Base leveraging Open Technologies

The Business Impact

Uniting farmers and customers is more streamlined than ever for the B2B Marketplace with the Broadleaf Multi-Site Commerce solution. Since launching the new platform, they have onboarded multiple Latin American countries onto the highly customized marketplace and have since seen a steady growth in revenue.

“The extensive features the B2B Marketplace utilizes with the multi-site solution has aided in achieving their vision,” said Brad Buhl, CRO at Broadleaf Commerce. “We are excited to help bring together local farmers, restaurants and retailers in ways that help countries throughout Latin America.”