Multi-Brand Management Without Breaking a Sweat

Trusted by professionals

ICON Fitness is a collection of iconic brands in the fitness industry. As the company grew and took on more brands, growing without growing pains became less and less common. They knew technology could help.

With Broadleaf Commerce they now manage their growing portfolio of brands faster and easier than ever before. That means ICON gets in more reps on creating competitive advantage every day.

The challenge

ICON Fitness manufactures and distributes fitness equipment and related products, with iconic brands such as NordicTrack, Pro-Form, Weider, HealthRider, WorkoutWarehouse, Weslo, UTS, Gold’s Gym, iFit, Altra and FreeMotion.

Supporting separate brand and global sites, ICON needed a single multi-site platform to increase development velocity and system performance. At the same time, ICON needed to maintain geographical site and catalog independence while managing each brand and site from a centralized administrative console.

Key challenges

Unify multiple sites with centralized administrative control
Keep geographical sites independent while managing brands
System performance increases needed

The Broadleaf solution

iFIT leveraged Broadleaf Commerce’s Multi-Site solution to manage all of their global sites through a single administrative interface.

In addition, implementing Broadleaf PIM, CMS, OMS, Search, Cart and Checkout feature sets solves catalog, integration and scalability complexities across multiple web properties. Proven to boost development velocity and enhance SEO capabilities, the newly deployed ecosystem also provides the ability to share content and catalog data across different geographical sites.

How we solved it better

Broadleaf Muti-Site Commerce Solution
PIM, Cart and Checkout feature sets
CMS, OMS, and Search

The Business Impact

After migrating off of separate legacy solution environments to managing over 20 global sites worldwide on a single Broadleaf codebase, iFIT saw a doubling in site speed.

With the ability to write once and deploy everywhere, iFIT has seen a much faster rate of application development. Deployments that took hours on a legacy platform now take minutes. Dedicated to delivering seamless customer experiences, tests performed by iFIT have indicated the system’s ability to support a 500% increase in orders-per-minute.