Landmark Group elevates omnichannel with Broadleaf Commerce

Company

Landmark Group is one of the largest and most successful omnichannel retail, hospitality and leisure organisations in the Middle East, North Africa, India, and Southeast Asia.

website

landmarkgroup.com/int/en/home

industry

Retail

Trusted by professionals

Landmark Group has successfully grown into one of the largest and most successful retail and hospitality conglomerates in the Middle East and India, with a growing presence across South East Asia and Africa.

With exponential year over year growth, Landmark Group needed an eCommerce framework capable of scaling and changing with a microservice-based framework.

The challenge

Leading multi-brand conglomerate Landmark Group needed to replace a legacy solution in favor of a future proof platform after massive growth. They needed to sunset their current monolithic platform and utilize a microservices based solution with architecture capable of being quickly developed and deployed.

After a thorough review, Landmark Retail selected the Broadleaf Commerce platform as a preferred partner for MACH (Microservice-based, API first, Cloud native, and Headless) solution.

Key challenges

Sunset the current legacy eCommerce platform
Consolidate multiple brands under a singular interface
Aging platform incapable of quick changes & deployments

The Broadleaf solution

Choosing to implement a Broadleaf MACH commerce solution, Broadleaf’s Microservice-based platform has been initially deployed on Landmark Groups self-managed Microsoft Azure cloud infrastructure.

Broadleafs platform seamlessly manages multi-site, multi-catalog, multi-region, and multi-brand business complexities the Landmark Group requires - with a single codebase and back-office administrative console.

Switching to Broadleaf

Migration across multiple brands, catalogs, geographies and sites
Multi data center instances across Microsoft Azure infrastructure
Single codebase for developers and single admin for business users

The Business Impact

Leveraging the Broadleaf Commerce Platform, Landmark Group was able to sunset their legacy platform and move to a completely microservice-based platform. They now operate with a fully unified software platform with all of their brands under one administrative interface.

“With Landmark Group’s migration of multiple platforms to Broadleaf covering the MENA and Southeast Asia regions for a variety of Retail brands, we knew Broadleaf’s Composable nature gave Landmark the best flexibility to handle complex business scenarios across each brand and geography,” stated Brad Buhl, CRO at Broadleaf Commerce.

“With a single Broadleaf Microservice-based platform, Landmark can have different deployment, integration, and site configuration strategies to best serve brand and region-specific customer needs, both now and in the future.”