The following is a question-and-answer session between Brad Buhl, CRO at Broadleaf Commerce, and Olin Moran, Partner, at Credera.

In this conversation, Olin offers insight into how Credera helps enterprise businesses navigate complex digital transformation initiatives. From organizational growth and integration with Omnicom to the evolving role of eCommerce in connected customer experiences, this discussion highlights what makes the Credera + Broadleaf partnership uniquely positioned to deliver lasting value.

Q&A

Question: For those who don't know, there's a good number of people (myself included) from the Broadleaf leadership team who originally came from Credera back in 2012 – can you walk me through the major changes that have happened at Credera in the past 13 years?

Answer: Back in 2012, Credera had already established itself as a boutique consulting firm focused on management and technology consulting. Since then, we’ve experienced tremendous growth in both size and capability. The most significant milestone was our acquisition by Omnicom in 2018, which brought us into one of the world’s leading media and communications networks. This partnership has allowed Credera to blend deep technology and management consulting expertise with Omnicom’s strengths in media and advertising, enabling us to help clients accelerate their data strategies, drive technical excellence, and deliver more personalized customer experiences at scale.

Despite this rapid evolution, what hasn’t changed is our core culture and values. We remain committed to a people-first mindset and a humble, partnership-driven approach—working closely with our clients to craft solutions uniquely tailored to their needs. That “special sauce” of genuine partnership and custom solutions continues to set us apart.

Question: We continue to have a great partnership with Credera on really big, really complex Commerce projects – when you think about our partnership, what stands out to you that really is different in market, and the reason for choosing a joint Credera + Broadleaf solution?

Answer: Credera thrives on tackling the most complex and challenging projects—those “hard problems” where clients often tell us, “I call Credera when I have a really hard problem to solve.” We love that reputation, and it’s at the heart of how we approach our work. What truly differentiates the Credera + Broadleaf partnership is how seamlessly our teams work together to solve these challenges. Broadleaf brings an incredibly flexible and robust commerce platform, while Credera offers deep expertise in strategy, technology, and implementation.

Together, we don’t just deliver out-of-the-box solutions—we take time to understand each client’s unique needs and co-create solutions that fit even the most complicated requirements. This joint approach enables more creative problem solving, faster time to value, and a consistently smooth client experience. Clients often tell us it feels like working with a single, integrated team that’s dedicated to their success. For organizations facing big, ambitious commerce goals, the combined strengths of Credera and Broadleaf are truly unmatched in the market.

Question: Knowing Credera is now a division of Omnicom, one of the biggest advertising agencies in the world, how has that changed your view of Enterprise eCommerce, where it currently sits, and where it's headed?

Answer: Joining Omnicom has given Credera a unique vantage point at the intersection of commerce, technology, and marketing. We now have greater access to data-driven insights and an even deeper understanding of how marketing and technology can work together to drive better business outcomes. This has reinforced our belief that enterprise eCommerce is no longer just about robust technology platforms—it’s about delivering integrated, customer-centric experiences that span marketing, commerce, and service.

Looking ahead, we see eCommerce continuing to evolve rapidly, with personalization, data strategy, and seamless customer journeys becoming the new standard. Being part of Omnicom allows us to help clients stay ahead of these trends—combining best-in-class commerce solutions with the power of integrated marketing and data-driven decision making.

Question: Alright, last question – what's the #1 reason a company should consider Credera as their eCommerce implementation or integration partner?

Answer: The number one reason to choose Credera is our ability to bridge the gap between digital ambition and technology execution. We’re at our best when we can roll up our sleeves and help bring strategic plans to life—whether accelerating existing initiatives or building something entirely new.

What truly sets us apart is our collaborative, hands-on approach: we work right alongside our clients, problem-solving as one team to deliver solutions that drive sustainable value. For us, it’s not just about implementing technology—it’s about enabling our clients’ vision for success, both now and in the future.

The Bottom Line

Enterprise organizations today need more than just off-the-shelf platforms—they need strategic partners who understand the full spectrum of digital transformation. The Credera + Broadleaf partnership brings together technical depth, architectural flexibility, and a client-first mindset to solve the most demanding commerce challenges. Whether you’re launching a new initiative or modernizing legacy infrastructure, this collaboration offers the strategic alignment and delivery confidence needed to unlock enterprise-scale success.