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Distribution services within healthcare becomes more crucial everyday with the advancement of modern medicine.

A Pharmaceutical Distributor leads the charge with a large catalog including generic, brand, and specialty pharmaceuticals, injectables, vaccines, diagnostic tests, medical and surgical supplies, as well as prescription and over-the-counter pet medications.

The challenge

Distributing a wide variety of pharmaceuticals within the United States, Puerto Rico, and the Virgin Islands, the industry leading Pharmacutical Distributor sought after a new B2B eCommerce platform capable of handling complex catalog needs.

The Pharmaceutical Distributor needed a framework that could support customer-specific pricing and gated catalog access. In addition, Anda required a scalable solution capable of expediting order processes and not require ongoing IT involvement.

Key challenges

Customer-specific pricing
Gated catalog access
Minimal ongoing IT involvement

The Broadleaf solution

Leveraging the Broadleaf Commerce B2B solution, the Pharmaceutical Distributor was provided with a multitude of features to automate purchase processes and fortify the consumer-business relationship. Other assets included Contract Pricing available by client, as well as Account registration made to be required up-front. Features including “Minimum number of days per customer usage” for Offers and “Is within x days” functionality for date rule builders were also added to the platform.

They also utilized the Future Credit feature to enhance the offer engine. In addition, they leveraged the Broadleaf Admin Console, providing the ability to completely manage workflow and approval processes from one place.

How we solved it better

Broadleaf B2B Commerce Solution
Custom features including Future Credit Offer
Commerce, PIM, OMS, and CMS feature sets

The Business Impact

Utilizing the Broadleaf Commerce B2B solution and Admin Console immensely simplified workflow and approval processes for the Pharmaceutical Distributor. The many rich B2B features such as contract specific pricing allowed for Anda to stay competitive and make changes on the fly. Anda saw an increase in sales and client retention as a result.

“Broadleaf’s extensibility allowed them to integrate data from the mainframe to automate complex Promotions, Price Discounts and Quote requests.” Said Kelly Tisdell, Senior Solution Architect, Broadleaf Commerce. “Broadleaf delivered higher margin, transparent client interactions, and fully integrated to their legacy technology.”